10 Deadly Website Mistakes Made by Service Business Owners, Part 2 - No testimonials or...
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9. No testimonials or case studies to demonstrate how you've helped others solve problems. One of the easiest ways you can create customer confidence in you is to list testimonials on your website. Testimonials that simply say you're great and wonderful do little to establish your credibility. You need testimonials that clearly state how someone's life, business, career, etc. is different and improved after working with you. Those are the ones that make a difference to your visitor. Case studies outlining a problem and how your service helped solve it are also very powerful in convincing a potential client that you can do what you claim.
10. Website that is "you" focused. There's a very funny country song sung by Toby Keith called, "I Wanna Talk About Me" in which the refrain, in part, says, "I wanna talk about me, Wanna talk about I, Wanna talk about number one , Oh my me my, What I think, what I like, what I know, what I want, what I see..." Do you spend all of your website real estate talking about yourself and how wonderful you are? Your visitors need to know a bit about you, but what holds their interest is the knowledge that you understand their problems and issues and have ready-made solutions that resolve these problems. Make your website about your visitor, not about you.
Your website can function as an attractive online brochure, or it can be a client-generating tool to help you grow your business. Businesses in almost every industry can benefit from a website, and the majority of those can critically evaluate their website again this checklist of mistakes so that they can increase their client prospects online.
Copyright 2006 Donna Gunter
About The Author
Online Business Resource Queen (TM) and Coach Donna Gunter helps self-employed service professionals learn how to get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com.
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