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WEBSITE CONTENT

10 Deadly Website Mistakes Made by Service Business Owners, Part 2
By: Donna Gunter
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    2006-04-23

    Table of Contents:
  • 10 Deadly Website Mistakes Made by Service Business Owners, Part 2
  • However, what I...
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    10 Deadly Website Mistakes Made by Service Business Owners, Part 2 - However, what I...


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    However, what I frequently see business owners do is to scope out the websites of their competition and format their own site in a similar fashion, but with their own information. My online searches for a product or service often make me yawn because I see website after website that essentially says the same thing -- nothing stands out enough to rouse me out of my stupor. Don't fall victim to a cookie-cutter website -- make sure that your personality is prominently featured throughout your site. Give visitors a great experience of "you" when they visit. And, flagrantly flaunt your Unique Selling Proposition (USP) so that your visitor instantly realizes why they should do business with you instead of your competitor.

    8. Lack of additional resources. One of the ways I gauge the usefulness of a website is if they have incredibly useful resources to help me research and/or resolve my problem. I've bookmarked websites and subscribed to email newsletters solely on the strength of a website's resource page. One of the things that my clients love about working me with is that I have a mental Rolodex of resources -- they ask a question about doing business online, and 95% of the time I have a ready resource to give them that helps them solve their problem. A number of these resources are listed on my website or featured in my email newsletter. Many times, I receive no compensation for the resource I recommend -- I just know that it's the best source of which I'm aware to do a particular task. Your clients want the same capability from you -- the more you know about your industry and its problems and how to find solutions, whether you offer the solution or not, the greater the perception of your expertise, and consequently the greater value you offer your client.

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