Why offline advertising is so important for websites - Actually the very...
(Page 2 of 3 )
Actually the very nature of the World Wide Web has a lot to do with it not being suitable for traditional advertising. For starters, contrary to what most people think, the net is not an advanced Television. It is very different from the Television in that it is an interactive medium. It is actually an advancement on the Telephone. This means that the person surfing the web chooses where they want to go, just the way you choose which calls you want to make to get information and which calls you want to receive. This is the reason why, while many people may be tolerant of advertisements coming to them on Television, they will usually get extremely upset with unsolicited ads coming to them through the internet. Whether it is pop-up ads that interfere with their surfing experience or unsolicited mail in their email inbox, the reaction is often the same.
Next: {mospagebreak title=... >>
More Website Advertising Articles
More By Jase Dow
