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WEBSITE ADVERTISING

Why is Ad Tracking so Important?
By: Gary Jezorski
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    2007-06-19

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  • Why is Ad Tracking so Important?
  • Here are 3...
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    Why is Ad Tracking so Important?


    (Page 1 of 3 )

    Tracking online advertisements is extremely important in the high-cost world of Internet advertising.This is because you simply must have a way to judge if your advertising is effective or not.

    You cannot improve your business by simply placing and designing ads. You need to be sure that your ads are converting into sales. This is why you must track everything!

    One quote by a corporate mogul that comes to mind goes as follows: "I know that half of my advertising is wasted. The trouble is I don't know which half." This is where ad tracking software comes in.

    If you know where your hits are coming from, you can better focus your ad campaign. Consequently, you can concentrate on buying ads that work and abandoning the ones that don't.

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