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Why Are You Wasting Free Advertising Money?
By: Developer Shed
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    Why Are You Wasting Free Advertising Money?
    by Jeff D. Schuman

    I am going to assume that you know how to promote your
    product. You know what works and does not work when it
    comes to advertising everything about your products and

    Doesn't it stand to reason that if you could just get your
    message out to more people that you could increase your
    business in the coming months and years.

    I've seen over and over that businesses don't advertise
    more because they just do not have the money to advertise
    more. We are all on a budget and it is no different when it
    comes to advertising and promotions.

    But the other thing I have seen over and over is the
    wasting of money a small business has that is made
    available through Co-Op Advertising Funds from suppliers
    and manufacturers of the products you are selling.

    Here are a few benefits of Co-Op Advertising!

    You earn it just by purchasing products from your local

    It is made available by the manufacturer to help get the
    word out about their products in your local market.

    It is available in various amounts. I have seen co-op funds
    as high as 5-10% of your gross purchases. This translates
    into big money that you may as well use. Do the math. On
    $100,000 in purchases a year that could be as high as
    $10,000 you could be using to build your business.

    It is generally available on a 50-50 basis. That means that
    for every dollar you spend it is matched by the
    manufacturer. But I have also recently seen that
    advertising co-op money is available on a 100% basis. This
    is Free Advertising for you!

    Generally you can not have any competitor's product in your
    advertisement to qualify for the Co-Op Funds. If you sell
    Amana Heating & Cooling Products then you can not have any
    mention of Lennox or Carrier for example.

    It is easy to qualify for because most maufacturers supply
    camera ready logos, pre-approved ad copy such as ad slicks
    or radio and television commercials. All you do is
    customize these with your company info and you are ready to

    Claiming back for your Co-Op Funds is so easy to do I can't
    believe more companies don't do this. Depending on the
    requirements from the manufacturer you are working with it
    usually just involves submitting a copy of the bill for
    your ad, an original copy of the ad or notorized copy of
    the actual ad dates and times it ran if you are dealing
    with radio or t.v., and a claim form telling how you want
    to be paid.

    Most co-op funds are reimbursed to you in the form of a
    credit to your account with the local distributor but some
    could come to you in the form of a check.

    It is available on a use it or lose it basis. You can not
    carry it over form year to year, so you might as well
    include it in your yearly advertising plans and spend all
    of it during the course of the year. This is only smart
    because you are already advertising anyway. With a little
    planning on your part you could make that advertising co-op
    ready and get re-imbursed for money you are already

    Here's the bottom line on Co-Op Advertising. You are being
    foolish if you don't plan at least a portion of your yearly
    budget to promote products that give you back money just
    for advertising them.

    This Is Free Money. In essence you can at the very least
    double your advertising budget when you promote a product
    that offers Co-Op Funds on a 50-50 basis.

    Get ahold of your supplier and inquire about the co-op
    funds you have right now. If you have to join a co-op
    program to start accruing funds then do it. Then demand to
    see a monthly statement of your account. Any reputable
    supplier can make that available to you. After all they
    have the same goal as you. They need to sell more and you
    are helping them do that by spending money out of your
    advertising budget. It is only fair that you are paid back
    a portion of that money in the form of Co-Op Advertising


    Jeff Schuman is the co-owner of Sites-Plus.Com. They build
    affordable small business websites that any serious business
    can afford. He has made over $30 Million Dollars in sales in the
    past 10 years and is committed to helping small businesses around
    the world increase their business in a planned profitable manner.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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