What's In Your Advertising Toolbox? Part 4
by Tim Bossie
Part 4 Putting It All Together
In the first article of this series I likened advertising to
woodworking or mechanics. I said that you need to right tools
to get the job done right.
But, there's another part to that.
The other day I was finishing up a woodworking project. I built
some great landscape lights and just finished sawing all the
pieces. The tools did their jobs.
The sander, table saw, drill press, and band saw all worked
great, but they didn't complete the process. I still had to put
it all together.
Your advertising campaign, is the same way. You have all the
tools working for you, but you need to "put them all together"
in order for them to do you any good.
Hand-In-Hand
To get the most distance out of your advertising campaign, each
piece has to work together. In other words, to reach the
highest number of people, especially repeat exposures, without
having to spend more money advertising, each different
advertising tool must go hand-in-hand with the other.
Your solo ad holds the hand of your course, which holds the hand
of your report, which holds the hand of your ezine, which holds
the hand of..... you get the idea.
One Small Ad Does Not An Ad Campaign Make
When you think of advertising campaign, you should be thinking
of just that. A campaign.
Often times when people talk about advertising, it's "place one
small classified ad in hundreds of ezines, and you'll be flooded
with non-stop visitors."
As much as all of us would like to believe a statement like
that, and desperately hang onto it, it just isn't true.
One small ad will not bring in visitors, save you money, or sell
your products.
But, a complete arsenal of advertising tools, like we've been
talking about in this series ie. ads, articles, courses,
reports, etc., will contribute to a healthy, productive,
successful, and growing business.
A Sample Campaign
Ok, ok, enough.... how do these things work together?
First, you need to break them up into their own jobs.
Ads and articles are your main work horses. They're the ones
that do the "grunt" work and begin to pull in visitors to your
site.
I would begin by placing small ezine ads and solo ads in various
ezines by using the advertising co-op's that are available.
Two reasons for this:
1. They offer the widest range of exposure quickly.
2. For small budgets, these co-op's are ideal.
Then I would start to post my articles, complete with resource
box, within the article sites like
http://www.marketing-seek.com , or send a copy of your article to the publishers of the many
ezines you're subscribed to right now.
Once these tools start working, the next phase of your
advertising campaign kicks in.
When the visitor lands at your site, they are looking for
information. Nothing more.
Your sales copy, while should be full of information, is not
going to fulfill their need. Chances are, a very small handful
of first time visitors will ever buy your product.
So, give them what they want and have your site loaded with free
informative products.
But, only really emphasize one of the free products. If you
bombard the visitor with too many things, they might not pick
any of them.
I usually start with a course or ezine. A course being my main
first time visitor tool because they probably already subscribe
to hundreds of ezines and, like I said, they hit your site
looking for information.
The course is now a vehicle to other forms of free advertising.
Within the body of each daily edition, you insert mentions of
your ezine, the free report, or even other products that you're
affiliated with.
If your course does it's job, it will excite the reader into
returning to your site to buy your product.
A Twist For Even More Free Advertising
You can see how having everything work together is pretty
powerful, but here's a couple of small twists you can add.
If you were to give the person requesting your course the rights
to also give it away at their website, you're substantially
increasing your coverage area without spending another dime.
You could be selling your product to people who you didn't even
advertise to in the first place!
Think of the profit margin now!
Or you could bypass your site altogether and create a couple of
ads that only advertise your course. This way, the person
reading the ad doesn't have to visit your site to get what they
want, the information.
They automatically send an email, from the address in your ad,
and they start receiving your course instantly.
Put It Into Use
Now that you know the tools required for a successful ad
campaign, and how to use them together, it's time to put this
info to use.
Start creating your ads, a couple of articles, a course, and
free report and set up your campaign.
I know that within a few weeks you'll start seeing an amazing
difference in your profits and your advertising budget won't be
maxed out as much.
------------------------------------------
Tim Bossie is the owner of Northern Pine Marketing Services and
specializes in writing original and creative solo ads in just 2
hours! Find out more about this incredible service by going to
http://www.guaranteed-ads.com/hot.html Plus, check out his brand new ebook, "How To Achieve High
Profits With Solo Ads!" that details the 7 Important Building
Bricks of a successful solo ad at
http://www.guaranteed-ads.com/solobook| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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