What's In Your Advertising Toolbox? Part 3
by Tim Bossie
Part 3 Tools For Repeat Visitors and Repeat Sales
The first two parts of this series dealt with those important
pieces of your campaign that actually go out into the Internet
and bring in the people to your site.
Now we're going to change our focus to what happens AFTER these
people have visited your site.
When I first started my online business I took it for granted
that if I just placed a few ezine ads here and there, the rest
would take care of itself.
I figured that when people came to my site, saw my product, they
would buy. Unfortunately, it doesn't work that way.
Numerous studies have shown that it takes a person anywhere from
7 to 15 exposures to your ad before they will click on it. That
doesn't count the number of times they need to see your product
before they buy it.
Even if it just took seven exposures before someone visited your
site, that adds up to a whopping advertising bill every month.
Then you're not even guaranteed a sale.
But, you can put the odds back in your favor and save money by
having secondary advertising tools go to work after the initial
first wave has done it's job.
The Key To Success
Every business needs one thing to survive. It doesn't matter if
it's online or offline.
You need repeat.
Repeat visitors and repeat customers.
But, that won't happen if you rely soley on tiny ads placed in
ezines to do all the work for you. They get the people into
your site, but they don't keep them coming back. Unless you
keep spending your money to advertise to the same people.
That doesn't make good business sense.
So, the key to your success is to have another line of
advertising keep your URL, your product, and yourself in front
of your first time visitors so they will come back.
Teach Them Something
The very best way to keep people coming back to your site is to
have them sign up for a simple email course that is pre-loaded
into an autoresponder.
Once the visitor has signed up (ie. given you their email
address), they start to receive emails, automatically, that
teach them whatever your topic of expertise is. By using the
course you are accomplishing a number of important objectives..
1. You are showing the quality of your work and information
that can be found within your product.
2. You are constantly showing your URL for quick and easy
reference to your site.
3. You are building a large, vibrant and successful opt-in
mailing list.
4. You are securing a means for repeat customers.
5. You are drastically lowering your advertising budget.
By having pre-determined emails sent to the people who visit
your site and sign up for your course, you are still advertising
your product but it isn't costing you anything.
Send A Report
Another great tool is to give away an informative report on
whatever your website's topic or industry is.
For example, my website is about advertising, so I would create
a report that covers internet advertising.
It's very important to note that a report is not an ebook, or a
course... it gives out information. You don't tell how to do
something, rather you write about the specific topic and what's
going on in the industry.
This is an important tool especially with business to business
type products.
And Of Course An Ezine
Yes, there are already millions of them to choose from, but it's
still the number one way to keep people informed about your
products and your site.
The Common Denominator
The point is this.... capture an email address. These are all
tools for you to use to do that. Whether you use one, or all
three, your sales will dramatically increase while you are
drastically reducing your overall advertising budget and saving
you money.
Next issue we see how to put together a successful ad campaign
and how all these tools work together to bring in profits and
lower your budget.
------------------------------------------
Tim Bossie is the owner of Northern Pine Marketing Services and
specializes in writing original and creative solo ads in just 2
hours! Find out more about this incredible service by going to
http://www.guaranteed-ads.com/hot.html Plus, check out his brand new ebook, "How To Achieve High
Profits With Solo Ads!" that details the 7 Important Building
Bricks of a successful solo ad at
http://www.guaranteed-ads.com/solobook| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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