What's In Your Advertising Toolbox? Part 2
by Tim Bossie
Part 2 Another Widespread Ad Tool
The first part of this series concentrated on giving you
the basic information on advertising and two very powerful tools
to get started with.
While ezine ads and solo ads are the work horses of your
advertising campaign, they are doing all the initial work for
name recognition and directing traffic to your site, you do have
to spend some money for quality use of these tools.
But, while they can handle the brunt of the work, there is
another very important advertising tool that can...
... reach hundreds of thousands of very targeted prospects
... give a first time impression of your product
... save a bundle of money; it's free!
Widespread Advertising Without Actually Advertising
Huh?
How can that be done?
It's done with a very powerful advertising and marketing tool
that can do wonders for an immediate boost in not only targeted,
motivated visitors, but also sales of your product or service.
I'm talking about writing articles, with a short information box
attached to the end of it that explains your business and
displays your URL, and having them published in ezines or on
websites.
Wait a minute!
Before you say it..... Yes! You can write an article, but that's
actually information for another time.
Right now you need to know just how incredibly powerful articles
are in your advertising.
Covers A Large Amount of Territory Very Quickly
Much like solo ads, an article, when published in an ezine, can
be instantly sent to hundreds of thousands of subscribers. Get
your article published in multiple ezines, or displayed on a
number of websites, and you've created a mammoth traffic
generating machine that can funnel millions of targeted visitors
to your site.
Articles are even a more powerful form of targeting visitors
because when a person is reading your article, they are reading
about something they want to learn more about.
A Lot Cheaper Than Ads
Actually, they're free.
Articles don't cost a penny to have published in another ezine.
Ezine publishers, or most of them anyway, welcome well written
articles they can use in their ezines to keep a steady flow of
relevant and timely information going out to their subscribers.
Creates Only Targeted And Motivated Visitors
I've already mentioned the fact that most people who will be
reading your article, actually want to read the information.
So, if you're selling something like an ebook, and you've
written a short article that does along the same topic of your
ebook, the reader is getting a free evaluation of your writing
style and the quality of what they might find in your ebook.
By showing them, with the use of an resource, or information,
box attached to the bottom of your article, how to get more info
about whatever topic, they will already be motivated to buy your
ebook.
This is much better than any form of search engine, or PPC
search engine, advertising. The reader already knows what they
will find in your product, and likes your writing. They don't
have any kind of suspicion that is always present when reading a
sales letter.
Prolonged Advertising For Free
The best thing about articles is you can list them with an
article directory like the one at
http://www.marketing-seek.com and give countless ezine publishers access to your article for
years.
Imagine the power that type of free advertising has on your
business and your profits.
You Don't Have To Be Mark Twain To Write
Yes, I know. Writing an article can be incredibly intimidating,
but it doesn't have to be if you just follow a few simple steps.
Write about what you know.
Don't try to write the Great American Novel.
Write like you talk.
Make it to the point, clear and concise.
If you can follow those steps, you'll be able to create a great
article that ezine publishers will want to use and subscribers
will want to read.
------------------------------------------
Tim Bossie is the owner of Northern Pine Marketing Services and
specializes in writing original and creative solo ads in just 2
hours! Find out more about this incredible service by going to
http://www.guaranteed-ads.com/hot.html Plus, check out his brand new ebook, "How To Achieve High
Profits With Solo Ads!" that details the 7 Important Building
Bricks of a successful solo ad at
http://www.guaranteed-ads.com/solobook | DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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