What's In Your Advertising Toolbox? Part 1
by Tim Bossie
Part 1 The Basics
Advertising is much like woodworking or mechanics.
Unless you have the right tool, the project you're working on is
made significantly harder.
As hard as we try sometimes to make the handle of a screwdriver
into a hammer, it just doesn't work.
The same way with advertising. Using the wrong tool, or
advertising material, can lead to disaster for your online
business.
Online advertising, for the most success, has to be done a
certain way. Different ad materials are used for different
circumstances to elicit varied responses.
This has to be done to ensure a number of things.
1. Minimize advertising budget
2. Generate more revenue
3. Provide for repeat visits and sales
Your advertising campaign is the only way you're going to
achieve these three main points. And using a screwdriver handle
as a hammer isn't going to get the job done.
The Basics
Just like woodworking, or mechanics, you need to start out with
a basic set of tools. When I first started working with wood, I
had the very basic.
A pair of homemade sawhorses, a skill saw, some chisels and
basic handtools. This made for some very rudimentary projects,
but as my skill grew (and my wife's tolerance), my list of tools
started growing.
With advertising you, too, will also start out with a very basic
set of tools to kick start your online business so you can
venture forward and 'purchase' other forms of advertising
materials.
You start your marketing toolbox out with only two tools, or
advertising materials.
Ezine And Solo Ads
In order to establish a firm foundation to build future
advertising success, and reach the three main points mentioned
earlier, you have to use these very basic, but indispensable,
advertising tools.
Ezine ads are very short, 5 lines, ads that get to the main
point of your product. Solo ads are longer, some up to 500
characters, that give you a lot more room to be more creative,
list more benefits, and create an atmosphere of "I gotta know
more about that!".
Without using these tools in your campaign the rest of it goes
nowhere. Like trying to fasten together two pieces of wood
without any glue, screws, or nails.
The catalyst, so to speak, of your future advertising.
The Role of These Tools
A very large misconception today is that ads are used to
actually sell your product. That if you don't make any sales
from an ad, it's a failure.
This is a very common misuse of this advertising tool that has
lead to the failure of many online businesses.
The reality of it is, there are two distinct roles that ads have
that don't involve selling anything, except for more information
about your product.
1. Deliver Targeted Visitors To Your Site
The ad body itself, like stated above, is not to sell your
product, but to sell your website.
Before you can concentrate of selling your product, you need to
turn the person reading the ad into a visitor. The actual
selling part is the job of the sales letter you have as the body
of your webpage.
But, these just can't be any Joe Schmoe visitor. They need to
be targeted AND in the mood to buy. By using an ad that will
instill an emotional desire and is specifically targeted to
people interested in your product, your job is done.
The visitors will start pouring into your website.
2. Kick Start Other Forms Of Advertising
This is where experience and a little bit larger toolbox is
called into action. Because I have some unpleasant news for you.
Not everyone who hits your site will buy your product or use
your service.
For that reason, you need to have in place a variety of other
materials to keep your URL, and product info, in front of that
visitor without having to spend more money advertising.
Your hard working ezine, or solo, ad is the way for these other
pieces of your advertising campaign to start doing their job.
Start your advertising with these two tools and you'll be adding
to your toolbox in no time!
------------------------------------------
Tim Bossie is the owner of Northern Pine Marketing Services and
specializes in writing original and creative solo ads in just 2
hours! Find out more about this incredible service by going to
http://www.guaranteed-ads.com/hot.html Plus, check out his brand new ebook, "How To Achieve High
Profits With Solo Ads!" that details the 7 Important Building
Bricks of a successful solo ad at
http://www.guaranteed-ads.com/solobook| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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