Some Adwords Basics for Beginners
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Google's Adwords is still the yardstick by which other search advertising platforms measure themselves.This isn't merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICMediaDirect.com I use this experience to give clients advice that saves them money.
No two advertising campaigns are alike, so naturally each one requires its own strategy. But there are general suggestions that a first time Adwords user should heed. What I have are a few tips aimed at saving the new advertiser money. Just because I learned a few of them the hard way doesn't mean you should have to: caution and patience are key virtues for an Adwords novice. Incidentally, since Google announced new localized features for Adwords, I have a feeling there are going to be a lot of new users in upcoming months. Do not assume that the popularity of Adwords stems from a gentle or forgiving platform. You've got to watch your ads with the same eye you'd use to watch your chips in a game of Texas Hold'Em. Carelessness in Adwords will cost you as quickly and dearly as it would in poker. It's crucial to economize your campaign. Competition from other advertisers within the Adwords space has made it more expensive to use.
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