Promote Your Website - Search Tools
by Nowshade Kabir
Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as the development part of it. Today, with millions of websites around, no matter how great your website is, if you don’t promote it effectively, you will not get the visibility that your site deserves.
Effective promotion of a website starts with submission of the site to various search tools available on the Internet. There are two different types of search tools – search engines and directories. Search engines index their listings based on the information retrieved by their spiders that crawl through the Internet following links constantly looking for new websites. The directory listings are compiled by human editors from the URLs submitted to the directory. If your website is listed in the directories you can be sure that the spiders of different search engines sooner or later will index your site. That’s why you should start submitting your website first from search directories.
Search Directories
Among all the search directories available on the Internet, Yahoo! and DMOZ are the most important ones.
Open Directory Project or DMOZ
DMOZ is the second largest human compiled search directory on the Internet after Yahoo! Open Directory Project is a huge web directory of Internet resources. All submission to the directory is evaluated by volunteer editors. There is no fee to be paid to get an inclusion in the directory. As a human edited directory it might take more than a month to get your site evaluated. Once you are listed in the DMOZ, within two weeks to two months your website will start appearing on search engines like AOL Search, Teoma, HotBot, Google, Lycos, AllTheWeb, Excite, Go2Net and a number of regional search engines. At present around 354 different search engines and portals use data from Open Directory Project. This is one of the main reasons why you must consider submitting your website to DMOZ.
Submitting your site to directories is a bit trickier then submitting to search engines.
Following rules are common for almost all directories:
- Check to see if your website is already in the directory
- Write an objective description of your website
- Search out the specific subcategory from the directory hierarchy
- Follow the rules of submission as specified
Make sure you follow these rules while adding your website in DMOZ. This will improve your chance to get your website accepted and reduce the processing time.
Yahoo!
Yahoo! is by far the number one destination for Internet surfers. Although the search results for Yahoo! is provided by Google, many people still prefer to browse through Yahoo! directory to find whatever they are looking for. This makes an inclusion to Yahoo! directory quite valuable for ecommerce sites. Yahoo! presently charges yearly fee of US $299 for each web site submitted. The fee is nonrefundable, which means if for some reasons Yahoo! declines to add your website in its directory you will not get your money back! The only thing Yahoo! guarantees is that the editors will look at your submission within seven days and send you an answer.
Should you consider submitting your site to Yahoo!? It all depends on the kind of business you are in. Some sites receive an overwhelming number of traffic from Yahoo!, others hardly receive anybody. My suggestion: list your website in Yahoo! directory for a year and see the outcome. If you feel comfortable with the result you are receiving – continue. If the result is not satisfactory you can always cancel their service after one year.
LookSmart
Although it is the third largest directory on the Internet as a search portal LookSmart is not that popular. However, it provides directory listings to MSN search, About.com, Infospace, Inktomi and others. It is probably still the best way to get high ranking in MSN search. LookSmart is a fee based service. You pay US $49 submission fee for the site review by their editors and 15 Cents for each click through. Pay per click minimum monthly payment is US $15.
For noncommercial sites LookSmart has a partner directory named “Zeal”. Zeal is a community directory for Internet surfers. To submit a site to Zeal you first have to become a member by passing a quiz test. The reason I am mentioning Zeal here is – you can actually submit noncommercial portion of your site to Zeal and receive an appearance in all of the places that LookSmart listings show up, without paying a pay-per-click fee.
Other Directories
Other small but notable directories that you should consider are joeAnt, GoGuides and Gimpsy. Don’t expect large traffics from these directories; however, they will help enhance your link popularity. Link popularity is a concept which means- how many sites have links pointed towards your website. Link popularity is important because your website’s rank in the search results depends on it in a big way.
Search Engines
Search engines use special programs to crawl the Internet and index web pages. These robot programs are called “Bot” or “Spider”. Spiders crawl up the Internet using links. That’s why it is so important to have back links to your website. When you make a search, the search engines show you the results that are retrieved from the servers, where all the indexed web pages are cached. Only when you click on a link from the search result you see the real web page.
The most important search engines are Google, Altavista, AllTheWeb, Teoma, Lycos and MSN, HotBot, AOL Search, etc.
Google
No doubt that Google is the best search engine available on the Internet today. According to Google, they have indexed over 3.5 billion pages up to now! More Internet surfers are prone to use Google because it has great search enhancing functions, and you can always expect relevant and quality search results.
You can submit your link using Google’s Add URL page located at http://www.google.com/addURL.html. However, if you have links pointing towards your site on other websites, you can be sure that Google’s spider, Googlebot will eventually come and index you site. Contrary to popular believe once your site is indexed, there is not need to resubmit your pages to Google, even if you updated the pages. If, although it is not necessary, you submit your website to Google, submit only the index page, it will find the rest of the pages using the links anyway.
Altavista
Once powerful, Altavista started to loose grounds to other search engines in a big way. Submitting to Altavista is fairly simple! From the home page click on the “Submit a Site” located at the bottom of the page. There are two choices for you: either you can choose the “Basic Submit” service, which is free or for an immediate inclusion, you can choose the “Express Inclusion” service.
To prevent automatic submission of URLs, on the submission page Altavista added submission code that has to be inserted manually along with the URL. The Express Inclusion service costs US $39 for the first URL for six months.
AllTheWeb
This search engine is becoming quite popular lately. It has a very large database. AllTheWeb has very sophisticated search functions like searches for pages linked to a given page, searches within URLs or page titles, and searches limited by page size. It provides search results and technology to Lycos and Ebay. Submission to AllTheWeb is quite easy. Use the following link page to submit your URL: http://www.alltheweb.com/add_URL.php If you need an express inclusion, you have to use “Lycos InSite“ service of Terra-Lycos. The rate is US $35 for a full year inclusion.
Teoma
If you care about Teoma, a much hyped search engine, which is actually an additional search engine of Ask Jeeves, you can use its paid inclusion program located at http://ask.ineedhits.com/sitesubmit.asp?id=30270. It charges US $30 per year for first URL and US $18 for additional each.
Inktomi
You may not heard about Inktomi, but many popular search engines use the results from Inktomi such as AOL, Excite, Go.com, HotBot, IWon, Overture to name a few. For secondary search result even MSN uses it! Yahoo! recently bought Inktomi. Which means that very soon even Yahoo! might give priority to the search results coming from it. Inktomi provides a paid inclusion service. Inktomi sells its inclusion service exclusively through its reseller partners. You can find them over here: http://www.inktomi.com/products/web_search/submit.html The fee is US $39 per URL for a year and US$25 for subsequent URLs.
About The Author
Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com.
nowshade@rusbiz.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Advertising Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Visit IBM developerWorks to download a free trial version of IBM Rational Business Developer V7.1. Rational Business Developer offers rapid and simplified development of business applications and services through Enterprise Generation Language (EGL) tools, generating Java or mainframe solutions while shielding developers from technical complexities.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial version of WebSphere Extended Deployment Compute Grid, which lets you schedule, execute, and monitor batch jobs. Because online transaction processing and batch jobs execute simultaneously on the same server resources, you can avoid costly duplication of resources. Compute Grid supports job types of Java transactional batch, compute-intensive and a new type called "native execution", which enables non-Java workloads to run on distributed end points.
FREE! Go There Now!
|
|
|
|
Informix Dynamic Server (IDS) Express Edition offers outstanding online transaction processing (OLTP) database performance, while helping to simplify and automate many of the tasks associated with deploying databases for small business applications. IDS 11 further extends the ease of management and applications integration with the Admin API and Scheduler, high availability with Continuous Log Restore for backup server recovery in case of a primary server failure, and column level encryption to protect personal and company private data.
FREE! Go There Now!
|
|
|
|
Get a free trial download of the latest version of IBM Rational Performance Tester V7.0.1, a load and performance testing solution for teams concerned about the scalability of their Web-based applications. Combining multiple ease-of-use features with granular detail, Rational Performance Tester simplifies the test-creation, load-generation and data-collection processes that help teams ensure the ability of their applications to accommodate required user loads.
FREE! Go There Now!
|
|
|
|
Get a free trial download of the latest version of IBM Rational Tester for SOA Quality V7.0.1, a functional and regression testing tool that enables the creation, comprehension, modification and execution of testing GUI-less Web services.
FREE! Go There Now!
|
|
|
|
You can now evaluate IBM Rational Asset Manager V7.0 online without installing or configuring it on your own system! Rational Asset Manager helps create, modify, govern, find, and reuse any type of development assets, including SOA and systems development assets. Rational Asset Manager helps you reduce software development costs and improve quality by facilitating the reuse of all types of software development-related assets. Visit developerWorks to learn more about this product and register to explore its capabilities online.
FREE! Go There Now!
|
|
|
|
The discipline of assembling and delivering software is maturing beyond standard developer-centric compile/test software builds. The end-to-end software development lifecycle is emerging as the new focus moves “Beyond the Build.” Join this on demand webcast to learn about methods for streamlining software delivery and key capabilities of the IBM Rational Build Forge framework for automating build and release management in environments of any size.
FREE! Go There Now!
|
|
|
|
Join this webcast to learn how IBM Rational's Functional Testing solution enables you to implement automation your way, at your pace, with your existing staff. In this webcast, you’ll learn how you can eliminate redundancy of manual test scripts, reduce errors, and increase test coverage through test automation. After this presentation you will understand how IBM Rational Functional Testing solution can streamline your manual testing and make test automation easily attainable.
FREE! Go There Now!
|
|
|
|
The unprecedented scope of a service-oriented architecture (SOA) initiative brings to the forefront a number of management and governance issues that were sidestepped in the past. The key to a successful SOA implementation is managing and governing activities throughout the entire SOA delivery lifecycle by ensuring that services conform to the needs of all of the business’s stakeholders. Learn how service lifecycle management allows the business to ensure that the process by which services are defined, created, tested, deployed, optimized and retired is manageable, repeatable and auditable.
FREE! Go There Now!
|
|
|
|
With IBM Rational Systems Development Solution, you can deliver products faster with higher quality. Within this kit, Read the “Model Driven Systems Development” white paper to see how to improve product quality and communication. Then check out the rest of the e-Kit to learn more about important topics that can affect the success of any software project through customer examples, tutorials, informative Webcasts, and best practices for designing, building and managing systems. From start to finish, at every stage in your projects, Rational Systems Development Solution can help your company reach its full potential.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
