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WEBSITE ADVERTISING

Pay-Per-Click Ads: Should You Use Them?
By: KC Morgan
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    2008-07-23

    Table of Contents:
  • Pay-Per-Click Ads: Should You Use Them?
  • How Does it Work?
  • Choosing Words
  • Another Way to Pay-Per-Click

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    Pay-Per-Click Ads: Should You Use Them? - How Does it Work?


    (Page 2 of 4 )

    So, if pay-per-click ads are sponsored links which appear all over the Internet, how do they get onto those pages in the first place?

    Pay-per-click advertising is offered by many major search engines. Google offers two services to anyone who wants to take advantage of pay-per-click: AdWords and AdSense. Both of these options represent pay-per-click advertising, a model which is the same anywhere on the Web.

    Basically, Web site owners pick out certain words and phrases they would like to associate with their ads -- the sponsored links they will be placing on Internet pages. With Google’s program, picking out words and even placing the ads is completely free; marketing doesn’t get much cheaper than that. You as the site owner pick certain keywords and phrases and you let Google place the ads, which they do. The ads, sponsored links, appear on Google search results and other Google-supporting pages. Until someone actually clicks on one of your ads, you don’t have to pay a penny.

    The benefits of pay-per-click are obvious to the marketing mind: having your links associated with high-traffic sites like Google can only benefit the reputation of your business, and could help drive more traffic to your pages to boot. But when those ads do result in clicks, you pay; this is where the name comes in.

    The cost of each pay-per-click ad is very minimal. A single phrase may cost only six cents per ad, meaning you pay this amount for each person who clicks on your ad. This small amount may add up to much larger payments, but this only means you’re getting that much more traffic to your site. For some, the expense is worth the reward.

    Creating a Pay-Per-Click Campaign

    Pay-per-click ads allow you to spread links to your pages all over the Internet, and all you have to do is pick out a few words and design some eye-catching links. Sounds pretty simple! What’s to stop you from launching a successful pay-per-click marketing campaign this very moment? Like any form of marketing, be it online or otherwise, pay-per-click is a highly competitive advertising business. A lot more than words actually goes into a pay-per-click campaign.

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