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WEBSITE ADVERTISING

Pay-Per-Click Ads: Should You Use Them?
By: KC Morgan
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    2008-07-23

    Table of Contents:
  • Pay-Per-Click Ads: Should You Use Them?
  • How Does it Work?
  • Choosing Words
  • Another Way to Pay-Per-Click

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    Pay-Per-Click Ads: Should You Use Them?


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    If you have a site on the web, especially a business site, you've probably wondered how you can increase traffic and sales. There are a number of ways; advertising is one of the most obvious, and comes in many forms. This article will address pay-per-click advertising, and help you determine if it's right for your business.

    Whether you realize it or not, youíre exposed to pay-per-click ads every single time you use the Internet. Most people who surf the Web are inundated with these ads, and many are unwittingly taken in by them. You see them everywhere and youíve probably clicked a few of them without even knowing about it -- but do you know how you can make pay-per-click ads work for your business?

    Pay-Per-Click

    Pay-per-click advertising is extremely prevalent (and popular) on the Web. Major search engines, including Google and Yahoo, support pay-per-click advertising. This has helped the ads to spread to many different areas of the Web, so that they appear on high-traffic pages all across the Internet. You see them all the time even if you donít fully understand what they are. But what is pay-per-click advertising?

    Maybe you canít easily define pay-per-click, but you probably know what sponsored links are. Youíll see these links on sites where you read articles, scan news clips or even download free photos. You also see sponsored links on your search engine results. Thanks to search engines, pay-per-click advertising exists.

    Hereís how sponsored links -- pay-per-click ads -- work: you go to a search engine or Web site to look for content, so you type in a few words and wait a few moments until the results pop up. A long list of links will appear under your search bar, but off to the side you may see a few other links. These are sponsored links, and they are not the same as that list of search results you just captured. These links are actually pay-per-click ads, and theyíre a highly popular and convenient form of online advertising.

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