Online Advertising in a Nutshell
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Internet is getting very important part in our lives, especially in business. Successful business can't be imagined without Internet presence.Many companies have their own corporate web sites and email newsletters but it is not enough. Online advertising is the next logical part of every integrated marketing campaign in order to spread the word about your company.
Online advertising is much more different than in early Internet days, back in 1995. At the beginning of online advertising age the most used banner formats were 468x60 pixels, 120x60 pixels and 88x31 pixels. Several years ago new ad formats appeared like so called skyscraper ads. We recommend you to visit Internet Advertising Bureau to see universal ad packages.
http://www.iab.net/standards/adunits.asp
Online advertising spending grows exponentially. According to a research made by eMarketer, in 2005. advertising spending in USA will be more than $10 billion dollars for the first time. They predict that it will reach $12.9 billion dollars! This is really great especially if we know that in 2002. advertising was $6 billion dollars. Three years is not so long time, but when it comes to the Internet it is.
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