"My new gizmo has gone up in smoke but I can't face ringing yet another call centre"...that was the headline in a recent edition of The Tomes of London, as if in vindication of what I am trying to say here. "Customer satisfaction plumbs the depths as a survey suggests that we are fed up with poor services states the Times.
I can guarantee that there will be no discussion/debate/criticism of that little article in the trade press!
Here I will take this opportunity to announce the fact that we are trying ourselves to (partially)address the problem of reader satisfaction/dissatisfaction. On our blogsite (http://effectiveaccountablecommunication.blogsite.com) we have a short questionnaire with a couple of questions and multiple choice answers. Please take the time to visit and provide us with your opinions...it will help us all in the future. Thank you so much in anticipation.
Paul Ashby has pioneered interactive communication in Australia; Japan; USA;The UK; Singapore. He also wrote & produced the worlds' first regularly scheduled interactive TV game show sponsored by P&G. Having invested $10 m in independent research he is ideally situated to proclaim the substantial benefits of interactive marketing communication. Seeking more: Then visit: http://interactivetelevisionorinteractivetv.blogspot.com
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