Once upon a time... - And there is...
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And there is absolutely no discussion on the huge and growing problem of clutter. Whether it's emerging digital platforms or the nooks and crannies in an ever increasing buyable physical world - from dry-cleaning bags,coffee cups,door hangers and even houses. The simple fact of the matter is that clutter is leading to more clutter.
So if clutter is such a problem, why isn't there a clear,unified way of thinking out a way to reduce it? And that perhaps a good debate and discussion within the marketing/Media press could contribute, but no, no critics within the trade have emerged to courageously tackle this huge and growing problem!
Added to this is the headlong, unquestioning rush into all forms of new media. Like, for example, cellphone (mobile) advertising.
A much more critical stance would have questioned the very thought of advertising on mobile 'phones.
Now the obvious has been confirmed, marketers' new-found fondness for cellphone advertising is not an enthusiasm universally shared by consumers.
When 4,000 adults were asked about different forms of mobile phone ads the overwhelming majority of respondents found them "not acceptable at all"!
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