Once upon a time... - Even worse, the...
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Even worse, the banality of what passes for intelligent commentary on all aspects of marketing/advertising is simply that - banal!
The current crop of writers have forgotten that their first calling is to write readable,intelligent and amusing articles. Because like everything else advertising needs strong criticism, it needs that to keep advertising strong and innovative. Bad advertising, and there happens to be a lot of it around these days, drives out good advertising unless there is someone to stop it.
The current crop of writers and what they have to say about advertising is growing in irrelevance. Sometimes I feel that, when reading the marketing/advertising/media press that they have no idea who they are writing for. Sadly, a myopic tunnel vision is bought to bear on the subject currently in vogue - in this instance, Web 2.0.
However what is really worrying is the fact that, in the instance of Web 2.0, there is no debate as to the suitability of Web 2.0 as an advertising medium, there is no debate as to the claims of it being accountable. Which, by the way, it isn't, it is too susceptible to all types of fraud and manipulation!
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