Once upon a time...
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We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.
Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intelligent, passionate, current, and, more importantly, critical of current advertising practices?
Can you, for one moment, even imagine David Ogilvy not giving sarcastic comment to some of what passes for advertising these days - especially the use of the new technology?
Once upon a time we had an excellent heritage of critical writing on advertising. Unfortunately to day no one speaks with any authority either for or against advertising.
In our current trade press the lexicon of adjectives used by critics of advertising is...zilch...nada...nothing!
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