On-Site Advertising: How Much is Too Much? - Designing with Online Advertising
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Before you start looking for advertising agreements online, think about designing with ads first. Remember, you have to get traffic if you want to earn with your adsÖso donít destroy your site in the process. Think about it: would you like to view a Web site thatís almost nothing but advertising?
Be sure to find a good balance between the content and revenue-generating advertising. Everyone wants to make money, sure, but swamping your space with too many ads will end up costing you more in the end. Internet traffic enjoys simple, well-designed pages. Donít assault their eyes with flashing text, multi-colored ads and very little actual content. They wonít appreciate it, and theyíll show you this by neglecting to visit your site.
How Much is Too Much?
So, how do you decide how much advertising is too much advertising? Start out slowly, with perhaps one or two advertising agreements at first. Play with your page layout and find a pleasing place for your ads, navigational toolbars and actual content. Choose a look thatís aesthetically pleasing, but donít forget to give your ads good placement, too. Remember, the whole point is that you want people to click on these ads; thatís why theyíre on the page.
Find out what works for you and for your site. If you feel like to want to add more ads, then do so. Want to take them away? Youíre well within your rights to that, too. After allÖit is your site, right?
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