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WEBSITE ADVERTISING

On-Site Advertising: How Much is Too Much?
By: KC Morgan
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    2009-08-28

    Table of Contents:
  • On-Site Advertising: How Much is Too Much?
  • Earning with On-Site Ads
  • Designing with Online Advertising

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    On-Site Advertising: How Much is Too Much? - Earning with On-Site Ads


    (Page 2 of 3 )

    Whatís the point of inserting buttons, banners, in-line pop-ups and all this other stuff on your site? Why should you go to the trouble of looking for online advertising agreements, changing your page design and adding these extras to your pages? To make money, of course! Online advertising can actually help you pay for some of those content and site maintenance costs. In fact, thatís the whole point.

    Earning with on-site ads isnít always guaranteed, but it is a pretty straightforward process thatís absolutely designed to work well. Hereís how it works: you agree to sell some of your page space to Internet advertisers (Google, Chitika, etc.), and they give you a simple code. This agreement is generally achieved through a simple online form where you provide basic information about your site. After you complete this sign up process (which takes only minutes), youíve got an advertising agreement. The advertiser will provide you with a code for your ads. Simply cut and paste the code directly into your HTML editor to place it on your Web page. Just like that, the ad is on your page.

    But itís not quite that simple to start earning with on-site ads. Itís actually the Internet traffic -- visitors -- that make the online world go Ďround, and that sentiment is doubly true when it comes to online advertising. If you want your ads to generate money, your site should generate traffic. You need visitors to find your pages and click on those ads to make any money from them at all. For every click, youíll earn a pre-determined amount (usually, only pennies per click). This is a pretty small amount, but if you have a lot of traffic the revenue can start to add up handsomely.

    Itís a pretty basic concept: for every click, you earn. Ergo, more clicks equals more earnings. More traffic means more potential clicks. On-site advertising is simple, straightforward and very easy to use. Best of all, itís also free for you to use. If youíve got the space, youíre welcome to fill it with advertising. Does that mean you should? When it comes to on-site advertising, how much is too much?

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