On-Site Advertising: How Much is Too Much?
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How much space are you dedicating to your online ad agreements…and are you drowning out your own content as a result? How much is too much when it comes to on-site advertising? Learn a little more about advertising, content and how it all works together before you decide.
There are a hundred little things that go into creating just one Web site. First, you pay for the domain name. Maybe you go an extra mile (for an extra expense) and rent a dedicated server. You spend hours looking for templates and graphics to help you create a pleasing design. You spend many more hours and money to create content and find writers to make that content even better. You add different features, spend extra time, and eventually create an interesting Web site.
But if you don’t have a way to earn money with all these carefully-wrought pages, what’s the point? That’s why you also include advertising with your site’s content. Do you know how much advertising is too much when it comes to your page design?
Types of On-Site Advertising
If you look at Web pages on any given day, there’s a very good chance you’ll be exposed to on-site advertising. This concept, once a trend, has thoroughly permeated the Internet (and every page on it). Online advertising is everywhere, and it’s not going to go away any time soon. Through on-site advertising, Webmasters and content writers earn for their time and work. Ads are one great way to turn a Web site into a revenue-generating virtual space.
Making money always sounds pretty good, right?
There are many different types of advertising, and many Webmasters have learned how to take advantage of the various programs which are offered. For content-driven sites, one of the most common types of advertising is built around pay-per-click revenue. You’ll see this in several different forms.
In this picture alone, you can see a few different types of on-site advertising and different types of ads. For every single one of these ads, there is a potential to earn money.
This is an example of a pop-up ad. These ads appear in the form of in-text links throughout text. When the mouse is hovered over one of these links, the pop-up appears. In-line pop-ups are very, very popular on content-driven sites. These types of ads are actually a great way to place advertising on your site without taking up a whole lot of space on your pages.
Large or small, square ads like these are often called buttons. Buttons can come in many different sizes and can be placed anywhere on the page. The square shape of these ads makes page design a little easier. Often, these fit in nicely next to content. Almost all types of on-site advertising can be used together, on the same pages, even among competing ad providers.
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