Mobile Advertising: What`s it Worth? - Launching a Mobile Advertising Campaign
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Mobile marketing is measured through clicks (the pay-per-click model), click-to-call (customers follow a series of links to reveal a phone number) and other less popular methods. These campaigns can be easily tracked and measured, so you can gauge the effectiveness of your advertising.
The Mobile Marketing Association, or MMA is a network for all those who have any interest in mobile advertising. On this site you’ll find a rich source of news and information, including helpful case studies which allow you to delve more deeply into the world of mobile marketing. The MMA has also published a list of Mobile Advertising Guidelines for marketers to follow.
To launch a mobile advertising campaign, you’ll have to find an advertising company which can help deliver your message to all those cell phones. You probably won’t be surprised to learn that many Web companies, including Google, offer mobile ad services.
Google’s mobile ad service allows you to target several different countries with your campaign. When you sign into your account and begin creating ads through this program, you’ll be able to click onto the countries you’d like to include. You’ll choose between text- or image-based ads, and fill out a form which leads you easily through the ad creation process.
Your ads will be based around keywords, which is where Google’s specialty lies. To control the cost of your campaign, you’ll also be able to set a daily budget to spend on Google’s mobile advertising (maximum cost-per-click), and never be allowed to exceed this amount.
AdMob also boasts a mobile marketing service for subscribers. To join this Web site and take advantage, all you have to do is fill out a single online form.
AdMob lets you choose between three different types of mobile ads to help you create a campaign. You’ll also be able to make use of AdMob’s advertising strategies, on-site tools and ad tracking features.
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