Mobile Advertising: What`s it Worth? - More About Mobile Ads
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The Economist reported that $871 million was spent worldwide on mobile advertising for the year 2007. This seems paltry compared to the $24 billion spent on Internet marketing for the same year, but mobile ads are becoming more popular for marketers all the time. Most analysts are predicting that the mobile ad market will bloom to at least $10 billion by 2011.
Mobile advertising can be conducted in a pay-per-click format, which is very much like the pay-per-click advertising models used frequently on the Internet. These types of ads only cost the advertiser money when a user actually clicks on them. Other services provide a certain number of text message ads per subscription per month, or set up similar arrangements.
According to the Nielsen rating statistics, mobile ads are definitely reaching customers. A March 2008 study through Nielsen showed that 58 million mobile subscribers in the U.S. experienced mobile ads within the 30 days prior to the study. Half of these subscribers say they responded to the ad in some way, good numbers for any marketer. The most popular response to these ads was to send an SMS text message (26 percent of those who saw mobile ads took this route).
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