When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit.
You don’t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination.
Copyright © 2006 Lloyd J. Scott
Emmanuel & Lloyd are specialists in Information Technology and have an online business for web templates and design
COPYRIGHT 2006 ©Lloyd & Emmanuel D. Scott
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