How to Write Great Press Releases - Getting the Word Out: Publishing Your Press Releases
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Whatís the point of writing press releases if you donít actually release them? Once youíre satisfied that you can write press releases for public use, you may find that you have few contacts for the information itself. Itís a good idea to create a list of online writers that are somehow relevant to your subject matter. When you create new press releases, send them directly to these media professionals to help spread the word.
There are many, many Web sites which specialize in publishing press releases. You can also make use of these sites if you want to spread the word and get your information published live on the Internet. PR Newswire (http://www.prnewswire.com/) accepts press releases which are then published live on the site and organized by category to help media professionals find what they need.
PR.com (http://www.pr.com/promote-your-business) gives you two options for promotion through press releases. With this site, you can choose to display (or not to display) a company profile along with the press release in question.
After a simple sign up process, you can become a publisher with 24-7 (http://www.24-7pressrelease.com/), which offers a large network of press releases for industry professionals.
Donít forget to include all your press releases on your Web site. Even old releases should be available in your siteís archives, so visitors can see what youíve done and what youíre planning for the future. The more places you put your press releases, the more chances there are that someone will see them.
Writing Great Press Releases
Want to know how to write great press releases? Write up a page of content thatís informative, interesting and exciting. You want to convey a sense of urgency and thrill with your words, so people feel compelled to act on what theyíre reading. You want them to visit a site, buy a product, watch a TV show; you want them to act. Keep your words objective, but keep them exciting, too. Believe in the product youíre writing and youíll find that writing great press releases isnít so difficult after all.
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