How to Write Great Press Releases - The Body of the Release
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Once all this is in place, it’s time to get to the real meat of your press release. You can’t find out how to write great press releases if you don’t have some concept of great writing. It’s a good idea to spend some time looking at press releases to get a concept of how they’re written.
You want your words to read professionally and impersonally. Write in the third person and from an objective standpoint, avoiding personalized pronouns like “you.” Press releases are mainly intended for the media, so they are generally written in a very professional style.
The first paragraph of the press release will actually contain just about everything people need to know. From this opener, they’ll find out what product is being touted and how they can get it or access it for themselves.
The next two paragraphs should offer more detailed information, while the third paragraph will give a brief overview of the company, network or individual behind the project which is the subject of the release. It’s also standard to conclude the release with a reiteration of contact data, should the reader wish to learn more.
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