How to Write Great Press Releases - The Elements of a Press Release
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Press releases are very specific documents, written in a very specific way. The layout of a correctly-written press release is always the same, though the content of course varies widely. Whether you are touting a TV show, book, Web site or product, you can create a press release to promote this item -- just make sure you do it correctly.
Every press release starts out with the words FOR IMMEDIATE RELEASE in capital letters. Usually this, as well as the title, contact and location information, appear in bold. It’s also common for the title or name of the product described in the press release to appear in bold text within the content of the press release itself.
Under this heading (for immediate release), you’ll include relevant contact information. This usually includes the name and email address of a contact person who can provide more information regarding the subject matter of the release. If you’re the writer of the release and the person primarily handling promotions, then you should include your own contact information here.
An appropriate title and subtitle should appear above the content itself, centered and in bold text so that it stands out on the page. The title and subtitle should be attention-grabbing and explanatory at the same time. For instance, if you’re releasing information about a new games feature on your Web site, the information might read Web Site Name Launches 2.0 Application: Enjoy Interactive Gaming Online. People should know right away what they’re about to read, keywords (such as the name of the product) should be evident and the titles themselves should be “catchy” in some way.
To begin the content of a press release, you’ll include the location and the date of release. The location should be the city in which the company is based. For instance, if you’re a writer creating a press release for your new book, use the city in which your publisher is located. If you’re a business owner touting a new product, use the city which serves as your main operations hub.
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