Another problem that the web has created is that it has groomed your customers to expect "instant gratification". They want the product and they want it now. Are you giving your customers what they want, when they want it?
If you want to have an energetic promotion campaign, don't try to be everything to everyone. Keep it simple. Your promotion should address one person... your ideal customer. If you want your customers to see your promotion as a wonderful service instead of a nuisance, simply give them what they want.
Traditional promotion is far from dead! It's alive and well. Just remember that it still adheres to the #1 rule of business: know your customer and give them what they want!
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