Has Traditional Advertising Simply Changed or is it Fully Deceased? - So is traditional...
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So is traditional promotion -- which includes billboards, radio, television, newspaper and magazine -- dead?
Hell no! Traditional promotion methods are still around because they still work according to one top promotion mogul.
The trick is to figure out who your target market is, what they want, and how they look for that information.
"Many a small thing has been made large by the right kind of advertising," Mark Twain once said.
If you know your customers, you can spend your promotion dollars on the mediums they use to look for answers.
If your customers are people that are much less likely online, like senior citizens or the poor, then you should focus your money on the newspapers and magazines that they are reading, the television shows that they are watching and the radio programs that they are listening to.
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