Has Traditional Advertising Simply Changed or is it Fully Deceased?
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Speak with to almost any advertising company or Fortune 500 company exec about advertising and promotion and you will almost certainly hear the buzz words"fragmented advertising" and "consumer-centric campaigns" and long discussions about the numerous perils and complications of designing energetic promotion campaigns today.
Simply put, fragmentation is the rise in the totality of ways that you can get your point across to your market.
The evolution of promotion over the last few years (like skipping commercials with the TiVo remote) is one of the prime complications that any business owner of executive is faced with.It now includes visual, audio and electronic media.
Go to Google and do a search for "promotion" and you will get over 450,000,000 results (that's 1 1/2 times the amount of people in the US) and results like local promotion, prize giveaways and pay-per-click advertising. It's enough to make a person feel astonished.
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