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WEBSITE ADVERTISING

Get More Out of AdSense
By: KC Morgan
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    2009-01-07

    Table of Contents:
  • Get More Out of AdSense
  • AdSense Tips
  • Click Fraud
  • More AdSense Help

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    Get More Out of AdSense - AdSense Tips


    (Page 2 of 4 )

    Using Google AdSense is easy. You simply sign up for the program, provide Google with the information they require and you’ll start receiving AdSense codes to place within your pages. Now, it’s time to start working. You want to optimize everything about AdSense, from ad placement to color scheme, to get the most out of the program.

    Ad Placement

    Place AdSense advertisements near the site’s existing navigational links. The eye is naturally drawn to this area of your pages, so it’s more likely the ads will be noticed with this placement. Google suggests placing ads along the right-hand side of the page for optimal performance. Your AdSense ads should only appear on pages where rich content does, or else you aren’t doing yourself any favors. You want the ads to match your site’s content, which would be impossible if there is no content on the page.

    Ad Appearance

    Google statistics show that the most successful ads are sized at 336 x 280. Wider formats are more popular, as these take up fewer lines on the site. For content pages, Google suggests vertical banners. It’s also a good idea to use the AdSense tools to pick a color scheme which matches your site’s existing look. This helps ads to blend in with your pages. Do not line your ads up with the images on your site, as though one has something to do with the other. Google does not abide by this arrangement.

    AdSense Headline

    AdSense ads must be listed as either “advertisements” or “sponsored links.” Google won’t have it any other way.

    AdSense Code

    No matter how tempting it may be, don’t tweak any of the AdSense codes you’re given by Google.

    Extra Ads

    AdSense allows you to place up to three ads on a single page. You can also run programs similar to AdSense on the same page as Google’s program; this is not against the rules.

    Ad Links

    When traffic clicks on your AdSense ads, the link should open up in the same page. AdSense ads should absolutely not open up in a new window, so do not change the code to direct them otherwise.

    AdSense Account

    A single AdSense account can cover as many Web sites as you own. You don’t have to have a new account for a new site, and you shouldn’t.

    Content Matching

    The ads displayed through Google should always match the content of your site. If you notice that this doesn’t seem to be the case, check over your pages. AdSense checks not just the content but the URL, the page title and your META tags when choosing ads for your site. Make sure everything displays the keywords you want to highlight.

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