Four Types of Ads To Avoid If You Want To Keep Your Visitors Happy! - Interstitials are all...
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Interstitials
Interstitials are all over the internet, mostly on larger websites. They can bring in a lot of revenue and a lot of annoyance. Here is how they work. When you come to a website you will first be shown a webpage with an ad of some sort – a full page ad. To get past this page there is usually a button to click that says something like “No Thanks”. So your visitor is looking for information and instead they get this annoying ad that they have to figure out how to close. How annoying is that?
If you do decide to use interstitials anyway, make sure to use JavaScript to make the window disappear after a several seconds so that the visitor doesn’t have to click through. That may make the ad a little less annoying. Also, do not use tracking cookies as this can make the ad appear many times if the user has cookies disabled.
Takeovers and Floating Ads
Now that mostly everyone has a pop-up blocker installed on their computer, it is time for the pop-ups to evolve into Floating ads and Takeovers. These ads appear over the content on the top of the page. Sometimes there will be a close button right away and other time it will appear after a few seconds. Still other times the close button never appears which is really annoying. Also if the close button is not clicked exactly in the correct spot they may be taken to the advertisers’ site. Many visitors don’t return to sites that use these types of ads. So by using them, you may be pushing your customers away.
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