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WEBSITE ADVERTISING

Four Main Objectives To A Successful And Profitable Ad Campaign
By: Developer Shed
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    2003-11-17

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    Four Main Objectives To A Successful And Profitable Ad Campaign
    by Tim Bossie

    It's no secret that advertising is the most important principle
    of any business and is directly attributed to success or
    failure.

    In order for a business to reach any level of success, a broad
    advertising campaign must be constantly working and improved
    upon.

    But, not just any ad campaign can get the job done. It must be
    built around four objectives to reach any kind of success,
    profitability, and longevity.


    Widespread Name Recognition

    This is by far your most important objective when thinking up
    how to successfully advertise your product or service. Focusing
    your attention towards extreme widespread distribution of your
    advertising materials should always be first and foremost in
    your thinking with any advertising campaign. You need to get
    your advertising materials in front of as many people as you
    can. (Especially true for start-up businesses.)

    Your business is built upon people knowing who, and especially
    where, you and your business are/is. You can't expect to "build
    it and they will come" in regards to your website.

    By using an advertising tool like solo ads (single ads of about
    250 - 500 words in length sent to the entire list of an opt-in
    mailing list) you can reach out to hundreds of thousands of
    people very quickly.

    Sending a few solo ads every week is a great way to maximize
    your exposure to targeted individuals interested in your product
    or service.


    Getting More Visitors


    You would tend to think that this was the more important
    objective of any campaign, but if you don't get your name out in
    front of people then how are you going to bring in more visitors?

    Plus, notice I said get MORE visitors. Sure you can have a
    trickle of hits every day, but the real sales come in when you
    can exponentially multiply your website visitors on a daily
    basis.

    When you bring in more new visitors you're, once again,
    receiving more name recognition. People tend to remember a site
    that they visited more so than one would a site that they saw
    advertised.

    Advertising materials like solo ads, autoresponder courses, free
    ebooks, and reports are fantastic ways to keep that flow of new
    visitors coming to your site.


    Create First Time Sales


    While your main obejctives are creating widespread name
    recognition and brining in more visitors, the first time sale is
    also an objective when designing an ad campaign.

    This is why the first two objectives are so important and should
    always be the center of your designing. The sales will come
    with a campaign where name recognition and visitors are the
    prime focus.

    The focus of your ad is NOT to sell your product, but to sell
    your website. In doing this the person reading the ad becomes
    emotionally driven to learn more about your service and product,
    clicks to your site, where your web copy takes over and does the
    actual selling.


    Create Repeat Exposure and Continued Sales


    This is rather an indirect aspect of your ad campaign, but
    should also be focused on.

    See, an ad campaign is much more than just a few ads sprinkled
    about in ezines or websites. A truly successful ad campaign is
    made up of several different tools and materials that will
    contribute to creating repeat exposure and continued sales.

    The first few ads are the vehicle used to get the visitors to
    your site where other parts of your campaign kick in and either
    capture their email address for follow up emails or subscribe
    them to periodic materials such as an autoresponder course.

    Advertising can be costly and minimizing the costs with other ad
    tools in place that take over after the initial advertising runs
    it's course should be built into your ad campaign.

    Here's how it all works together....


    I started a campaign with a few solo ads placed at one of the
    various solo ad co-op's. This ad gave me tremendous exposure by
    sending my two solo ads to over 100,000 opt-in subscribers
    (widespread exposure), for about $40.

    In doing their jobs, the solo ads drove in close to 8,000
    visitors (get more visitors) spread out over a three week period.

    At this point, several different things happened..

    I received 230 orders for my solo ad writing service at $45 per
    (create first time sales). That's an immediate profit of over
    $10,000.

    I also received 2,235 subscribers for my ezine (create repeat
    exposure and continued sales).

    I also received over 1,500 downloads for a small free report
    (create repeat exposure and continued sales) I was giving away.

    I don't have to advertise that service nearly as much as I had
    to before because I started focusing on these objectives and am
    still receiving orders, and subscribers, from people who are on
    my mailing list, downloaded the report and are telling their
    friends about it.


    Focus on these obejctives and you'll see your online business
    take off.


    ------------------------------------------

    Tim Bossie is the owner of Northern Pine Marketing Services and
    specializes in writing original and creative solo ads in just 2
    hours! Find out more about this incredible service by going to
    http://www.guaranteed-ads.com/hot.html
    Plus, check out his brand new ebook, "How To Achieve High
    Profits With Solo Ads!" that details the 7 Important Building
    Bricks of a successful solo ad at
    http://www.guaranteed-ads.com/solobook
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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