For example, if you are publishing a toll-free number that only works from the USA, if you also include your regular telephone number with area code, potential customers from other countries may also buy from you.
5. One more thing. Every sales letter should have a PS following the signature. This part of the letter will most likely be read more closely than some other parts, so utilize it to reinforce your most important point, or offer an extra bonus to motivate the reader to act immediately.
By making sure your advertising message has met the above five criteria, you will ensure the next ad you write will help make your cash register ring even more loudly.
Kevin Sinclair is the publisher and editor of besuccessfulnews.com, a site that provides information and articles on how to succeed in your own home or small business.
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