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WEBSITE ADVERTISING

Effective Ads
By: KC Morgan
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    2010-02-05

    Table of Contents:
  • Effective Ads
  • Tips for Creating Effective Ads
  • More Ad Tips: Understand Your Market

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    Effective Ads - Tips for Creating Effective Ads


    (Page 2 of 3 )

    Make you ads more effective with attention to detail. Youíre the one creating the ads, and youíre the one controlling your pay-per- click marketing campaign. If you arenít putting forth your best effort on your ads, then you arenít getting the most out of pay per click. Learn a few strategies that will help you make your ads more effective, so that your entire marketing campaign will be that much more successful.

    Headlines. Use a strong, attention-grabbing headline for every single ad. Keep your headline short, so traffic can take in this essential information very quickly. The headline should tell viewers the most important thing about your ad -- what they can obtain if they follow your link.

    For example, an ad with the headline Look Younger in 1 Week!! gives out information and creates excitement at the same time. Itís important that you generate excitement, or present a solution to a problem, with every advertisement you create.

    Provoke a response. Internet users usually have some sort of agenda when theyíre online, even if theyíre just casually surfing the Web. They donít like to be distracted, but thatís exactly what you have to do if you want to launch an effective marketing campaign. Want your ads to work? You have to provoke a response from Internet traffic -- you have to get them to click. To do that, you have to be offering something with your ad.

    Offer something they can really sink their teeth into -- an opportunity, a solution, a way to earn money. Remember that the purpose of every ad is to create action among Internet users. Keep this in mind while creating your campaign.

    Visual stimulation. Add pictures, colors and graphics to your ad. The Internet is a highly visual place, and thereís a lot out there to distract the eye. Make sure your ad has its own aesthetic and visual appeal as well, so it doesnít fade into the background.

    On the other hand, you donít want to overwhelm your ad with graphic images. Remember that you want them to be drawn in by the text and feel compelled to click your link.

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