Website Advertising

  Homes arrow Website Advertising arrow Don`t Make These Social Media Mistakes
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE ADVERTISING

Don`t Make These Social Media Mistakes
By: terri
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 1
    2011-07-13

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement
    You know by now that if you want to promote your business online, you can't ignore social media. But using social media to your advantage involves a lot more than just having an account on Facebook and Twitter. There are unwritten rules, and if you don't follow them, you'll be doing your business more harm than good.

    Dave Thomas covers these in detail for Search Engine Journal. He also notes a massive increase in businesses using social media. Eighty percent of companies with 100 or more employees expect to be using social media to promote their business this year, compared to about 42 percent in 2008. That's quite a change in just three years.

    So what can you do to stand out from the crowd – in a good way? Well, many companies that are new to social media marketing don't possess a good grasp of the way the online community has evolved over time. As a result, they make a lot of beginner's mistakes. You would do well to avoid these mistakes. I'll touch on some of the ones that Thomas covered, but this is by no means a comprehensive list.

    First, keep in mind that social media is different from other forms of advertising. Users are there to socialize; they're not there to listen to your commercial message. They get bombarded with plenty of ads elsewhere. This doesn't mean that you can't promote your company, but if you're trying to do so via social media, you need to limit it. As Thomas puts it, “A little self-promotion here and there is fine, but be sure to balance things out so your copy doesn't take on the look of e-mail spam.”

    Another common mistake companies make when participating in social media is, well, not participating. More specifically, when they a comment on their account in response to something they posted, they don't answer the comment. While it's possible to go to the other extreme and get caught up in an argument with a commenter, not responding at all is a mistake. It's called social media for a reason. Responding at least briefly to a comment shows that you're interested; it's a major step toward creating a relationship with a customer.

    In the same category as not answering customer comments, some companies practically call the job of social media marketing done after they've created the appropriate accounts. Like SEO itself, social media marketing is never “done.” Know who's handling your social media accounts, and exactly what they're dong to promote your company online. If you don't do this, you could lose both followers and customers.

    I'll discuss one more social media mistake, but again, please remember that this is far from a comprehensive list. That mistake is not having a particular goal in mind. If you're going to promote your business, whether it's in social media or by more traditional means, you need some kind of goal. You need to know why you're doing what you're doing. Do you want to increase your customer base? Raise general awareness of your business? Project a certain image? Go to where the competition is? You can have more than one goal, of course, but if you're vague about why you're promoting your business in social media, your results will be vague as well.

    If you can avoid making these common social media mistakes, you'll have an easier time gracefully getting the word out about what you do and why people should buy your products and/or services. Good luck! 


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Advertising Articles
    More By terri

       

    WEBSITE ADVERTISING ARTICLES

    - Don`t Make These Social Media Mistakes
    - Combining Online and Offline Marketing
    - Effective Ads
    - Advertise for Your Internet Audience
    - How to Write Great Press Releases
    - On-Site Advertising: How Much is Too Much?
    - An Introduction to Google 411
    - Mobile Advertising: What`s it Worth?
    - Could Your Pages Benefit from Vibrant Media?
    - A Guide to Using Chitika`s AdPro Service
    - All About AdWords
    - Get More Out of AdSense
    - Pay-Per-Click Ads: Should You Use Them?
    - Free Classified Ads: Some of the Finer Point...
    - Once upon a time...

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap