Does Ezine Advertising Work? - Now let's look...
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Now let's look at it in numbers. We decide to place an advert in an ezine that has 20,000 names and addresses on its list. A small percentage, perhaps 5% will not even read the newsletter. For one reason or another they will just delete it without even opening it. That leaves us with 19000 readers.
A large percentage will skim through your ad' but will not be interested in what you are saying at that time. Perhaps 85%. That leaves us with just 2850 members of the list who are interested in your offer. If your offer is a good one, about 10% of these will be interested enough to click on your link to learn more about you and what benefit they will receive by accepting your offer. That leaves 285 readers.
Perhaps 1% of these will accept your offer and make a purchase. How many actual sales can we expect from this mythical list of 20,000 names? Answer: 2.85. Let's round it up to 3 people who actually purchase your product.
If the advert cost you $25.00 and you are selling something like an e-book valued at $29.99, You have a return of $89.97 from an outlay of $25.00 leaving you with a profit of $64.97. You have made a profit of over two and a half times the cost of the advert. 250% is not a bad mark up.
As I said earlier, it is all about numbers and percentages.
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