Does Ezine Advertising Work?
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The straight answer is YES. It does work but not in the way that a lot of people try to make you think.
If you think that you can put an advert in a newsletter or ezine and sit back and watch the orders and the money come rolling in, you are in for a bitter disappointment. It just does not work like that.
Purchasing an advert is just the same as purchasing any other business commodity. You purchase it in the expectation of making a profit.
In business you can't expect to purchase goods for $20.00 and then resell them for $2020.00 that kind of mark-up just does not exist in the real world. Why do people think that they should get that type of profit from an advert?
Answer: Because of all the hype surrounding the advertising business. If you are told something often enough, you are inclined to start to believe it. The trouble is that the people putting out all this hype have started to believe it themselves.
Let us look at it logically. It is all about percentages. An ezine has a certain number of readers. A percentage of them will read your advert. A smaller percentage will reply to your advert and another smaller percent will buy your product.
Next: Now let's look... >>
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