Combining Technologies To Make The Most Of Your Advertising Dollar
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Advertising has come a long way since people used to carve messages into the bottoms of sandals, and it takes a little bit of research to make that progress do more for your small business.
I say small business because I own and operate a small business specializing in helping small business make the most of their advertising budget by combining different forms of advertising. Print advertising will never disappear, as wonderful as the internet and television are there is still no substitute for flipping through a newspaper or sitting in your favorite chair by the window checking out some of your favorite magazines. The problem with print advertising be it newspaper or magazine for most small business owners is the cost. Unless you commit yourself to advertising in multiple issues you will not get the best prices and for most of us that usually results in purchasing a smaller ad than we had hoped for. One of the biggest downfalls of newspapers is the lack of target marketing capability, about the only thing you can tell from most newspapers is where the majority of the subscribers live although you can get other demographic info like income/age/education bracket but that's more info than we need.
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