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WEBSITE ADVERTISING

Benefits of Online Advertising
By: Desmond Mantor
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    2006-09-05

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    Benefits of Online Advertising


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    Online advertising is proving to be the most powerful and cost-effective tool to drive traffic to your web site.Online advertising provides maximum exposure to your products than any other form of advertising. If your business caters mainly to the online clients or you own a web site then it become very important to focus on online advertising as this will increase the traffic on your web site.

    There are online advertising companies that market various tools such as pop-up ads, banner ads, traffic exchanges etc, With the advent of heavy competition in various businesses, online advertising has become a necessity.

    You can achieve very good exposure of your website through Online advertising. The very effective tools are SEO (search engine optimization), classified advertisements, viral marketing, classified ads, email marketing and many more free and paid forms of advertising.

    Some of the highly popular online advertising techniques are given below:

    Pay Per Click

    In pay-per-click the operator arranges for your web site to be placed at a defined place. In this you purchase an advertising slot, which gets you more realistic and relevant results.

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