Are You Wasting Your Time?
by Lisa Reddell
Today I'd like to discuss...Ad Tracking
Being a publisher, I see many ads. I also place many ads. The
difference of the ads I see and the ads I place is Ad Tracking
I know, I know, ad tracking has been a greatly debated subject.
The majority of research I have done tells me that tracking your
ads is a much needed tool in online marketing and advertising.
Here's why!
To promote whatever opportunity you are involved in, you must
gain exposure and to achieve exposure, advertising is a must!
Now, if you're like most entrepreneurs, you've got ad campaigns
coming out of your ears. Which ads are producing hits? Which ads
are producting sales? Are any of your ads producing the results
you want?
If you've not tracking your ads, you can't know. You just won't
know! You DON'T know and you might as well be working on your
computer without electricity!
I've read a number of articles that say you should use ad
tracking, especially if the ad is paid. Well, I beg to differ!If
you have purchased an ad, yes, you have an investment. But, even
if you have placed a free ad, you still have an important
investment. What you ask?
Your TIME! I know don't know about you, but my time is valuable.
So you see, it shouldn't matter if you are investing your
precious time or your hard earned cash. You should be tracking
your ads!
Well, folks, that about wraps it up! You've just read an article
written by a woman with no claims to guru-ship. I do however,
claim education from the school of hard knocks. smile
In closing, ad tracking is a needed tool in any ad campaign.
Without it, you haven't a clue as to which ads are pulling the
results you desire. Time is a valuable commodity. Don't waste
yours!
Side Bar: The first year and a half after I was introduced to
online marketing and advertising, I never tracked my ads. Looking
back, I regret all the time and energy I wasted. Yep, I read lots
of articles about tracking: Why you should track, how to track,
tracking services. You name it. I guess I ignored those articles
simply because I was about as green as you can get! So out of
ignorance, I ended up hurting my efforts and my business.
*****************About the Author*******************
Lisa A. Reddell is a Free-Lance writer, a domestic
engineer, a busy mother of three, a partner in
LOGON's Galleria of E-Publisher's and Co-op
Owners and publishes the weekly Ezine, The Left
Handed Times. Lisa has started achieving dreams
of online success & You can TOO! Visit Lisa's Site:
http://www.lisareddell.com OR email Lisa:
mailto:lisa@lisareddell.com| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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