All You Wanted to Know About Contextual Ad Program - Another major ad...
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Another major ad distribution site is Blogger.com. Google owns this site through its recent acquisition of Pyra Labs. Hence, Bloggers who use the free service now have Google ads on their site. Little has changed for those using the Blogger system. Those not paying for Blogger still have to carry ads, which are now powered by Google's contextual ads program. Bloggers who don't want ads can pay a fee to remove them, as they used to do in the past.
Concerns of Advertisers over Contextual Ads A lot of consumers come across contextual ads in a search mode and are not keen on looking at the paid listings with the objective of getting answers to a particular topic. There are others who check out a paid listing more out of curiosity rather than to fulfill a particular desire. Hence, there is always a concern whether searchers and browsers will convert.
About the Author:
David Gass is President of Business Credit Services, Inc. His company publishes afree weekly e-newsletter on Small Business Consulting at their web site http://www.smallbusinessconsulting.com
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