All You Wanted to Know About Contextual Ad Program
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Contextual advertising refers to a category of advertisements that is in context with its environment.Such ads relate directly to the content of the web page on which they are displayed. For instance, a search on a search engine for air compressors will show a page with sponsored links to websites that either offer information related to air compressors or sell air compressors themselves. These ads are in the context of your research and they are called contextual ad programs.
Types of Contextual Ad Programs Contextual advertising can be software-based or software-free.
Software-based contextual advertising has been very controversial and publishers dislike it, because it leads to a third-party earning money off their content, while they make nothing. Pop-up ads are an example of this kind of advertising. In this case, the service provider instead of inserting links, works to deliver pop-up ads related to the page the user is viewing. For instance, if the program sees you viewing a page about childbirth, it might deliver a third-party ad about baby formula. The owner of the page you are viewing receives nothing for this.
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