Website Advertising

  Homes arrow Website Advertising arrow Page 4 - All About AdWords
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE ADVERTISING

All About AdWords
By: KC Morgan
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3
    2009-01-14

    Table of Contents:
  • All About AdWords
  • AdWords Ads
  • Link
  • AdWords Keywords

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    All About AdWords - AdWords Keywords


    (Page 4 of 4 )

    You could put all the time and thought in the world into your AdWords ads and it wouldn’t matter if you pick the wrong keywords for your campaign. First and foremost, you want the AdWords you use to match the content of your site. The goal of this campaign, after all, is to encourage more traffic to visit your pages. You also want them to like what they find so that they’ll come back for more (this time, without you having to pay a dime). But if traffic clicks your ads expecting one thing and they end up finding something else, you aren’t doing yourself any favors.

    Advertising is all about keywords, so that means you’re all about them, too.

    First, know the popular keywords on your site. Even if your pages aren’t content-rich and you aren’t that great with SEO, you have some sort of text on your pages. You may have site-tracking statistics which show you where your traffic is coming from and the words they’re using to get there, which will help you when it comes to your AdWords campaign.

    If you don’t have this tool, however, you have a bit more work to do. Search your site. Which words appear most often? What words would you type in a search string to locate your site? Which popular words could be associated with your site? Make a list, then search for these words online to see what sort of results you get. The words you associate with your site are extremely important, because everyone else will associate these words with your pages as well. Instead of using single words, consider slightly longer keyword phrases. This will help enrich your campaign and target your ads for a specific audience.

    Still having trouble with your keywords? Google offers an on-site keyword tool which will help you get some ideas for what might work on your site. This tool can be found at https://adwords.google.com/select/KeywordToolExternal?defaultView=2.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

    WEBSITE ADVERTISING ARTICLES

    - Don`t Make These Social Media Mistakes
    - Combining Online and Offline Marketing
    - Effective Ads
    - Advertise for Your Internet Audience
    - How to Write Great Press Releases
    - On-Site Advertising: How Much is Too Much?
    - An Introduction to Google 411
    - Mobile Advertising: What`s it Worth?
    - Could Your Pages Benefit from Vibrant Media?
    - A Guide to Using Chitika`s AdPro Service
    - All About AdWords
    - Get More Out of AdSense
    - Pay-Per-Click Ads: Should You Use Them?
    - Free Classified Ads: Some of the Finer Point...
    - Once upon a time...

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap