All About AdWords - AdWords Keywords
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You could put all the time and thought in the world into your AdWords ads and it wouldn’t matter if you pick the wrong keywords for your campaign. First and foremost, you want the AdWords you use to match the content of your site. The goal of this campaign, after all, is to encourage more traffic to visit your pages. You also want them to like what they find so that they’ll come back for more (this time, without you having to pay a dime). But if traffic clicks your ads expecting one thing and they end up finding something else, you aren’t doing yourself any favors.
Advertising is all about keywords, so that means you’re all about them, too.
First, know the popular keywords on your site. Even if your pages aren’t content-rich and you aren’t that great with SEO, you have some sort of text on your pages. You may have site-tracking statistics which show you where your traffic is coming from and the words they’re using to get there, which will help you when it comes to your AdWords campaign.
If you don’t have this tool, however, you have a bit more work to do. Search your site. Which words appear most often? What words would you type in a search string to locate your site? Which popular words could be associated with your site? Make a list, then search for these words online to see what sort of results you get. The words you associate with your site are extremely important, because everyone else will associate these words with your pages as well. Instead of using single words, consider slightly longer keyword phrases. This will help enrich your campaign and target your ads for a specific audience.
Still having trouble with your keywords? Google offers an on-site keyword tool which will help you get some ideas for what might work on your site. This tool can be found at https://adwords.google.com/select/KeywordToolExternal?defaultView=2.
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