All About AdWords - Link
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Don’t neglect the link itself when creating your AdWords ad. Any traffic that clicks on this link is going to expect results -- so don’t just link them straight to your home page and call it a day. Make sure the link actually takes them somewhere on your site that offers exactly what the ad promises -- whether it’s an article, a product to buy or a list of links.
AdWords Options
When you sign up for AdWords, you’ll notice that you’re offered two different options for service: the Starter Edition and the Standard Edition.
The Starter Edition is very comprehensive and easy to use. This package even offers a tutorial which helps you create Web pages. If you’ve never used AdWords before, it’s advisable to start with this version. Once you’ve enjoyed some success with AdWords and you’re ready to raise the stakes, you might consider moving on to the Standard Edition.
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