All About AdWords - AdWords Ads
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Your ads will not appear in standard search results with Google, but they will appear on main results pages. When traffic types in the keywords and phrases you’ve picked for your AdWords campaign, your ad will appear in the “Sponsored Links” section at the right-hard margin of the page. AdWords ads look like this:
The ad you create is the only thing traffic will see in regard to your site. As such, you want your ad to be highly compelling. You want it to call them to action. In short, you want them to click. Put consideration into your AdWords ads to maximize your chances of getting clicks.
Ad Title
The title of the ad appears at the very top as a blue link (“Certified AdWords Experts” in the above example). Make sure this title is short, to the point, and eye-catching. The title should, of course, contain your key words and phrases. The surrounding words in your title should be likewise compelling and interesting. The title is what they’re going to see first, so keep this in mind.
Description
Usually two short lines of text, the description is the only thing that offers more information to your potential traffic. This should briefly tell traffic where your link will take them, and let them know what it can do for them. Make it sound great to get great results.
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