Advertising in RSS Feeds - Evaluating Options...
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Evaluating Options
When evaluating feed ad serving solutions consider the following:
1. Ad Relevance
In order to generate revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It is absolutely critical that the advertisements served in the feed contain related content, the more related the content the higher the likelihood that the advertisements will be of interest to the reader and clicked. Also the closer the content relates to the feeds theme the higher the likelihood the reader will have genuine interest in the product or service being advertised.
2. Ad Ratio
Publishers need to retain control over the frequency of advertisements. Readers will become frustrated with feeds that are heavily laden with advertisements and genuine content. The advertiser is happy as they are reaching a targeted audience the publisher is happy because their advertisement is being clicked and generating revenue.
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