Advertising and Branding Strategies That Work - When you can...
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When you can answer these questions you are establishing your target market. Take a close look at who is your perfect prospect. Who are they? What do they act like? Why is this the type of prospect you want? Doing this allows you to come up with a profile on the perfect customer for your business.
Once you have determined who they are next you want to answer the question of how you can be the business they seek out to solve their needs.
Your goal is to market yourself to your target market as the one that has the solution to their problem whatever that may be. On the internet your target market is referred to these days as a niche market. This phrase is now finding it's way into offline marketing as well.
Next: Branding yourself as... >>
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