Advertising and Branding Strategies That Work
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If you are doing any form of cold calling or door to door canvassing you are probably spinning your wheels.
A recent survey of buyers discovered that - 91 percent of buyers never respond to an unsolicited inquiry - 71 percent of buyers find cold calls annoying - 88 percent of buyers will have nothing to do with cold calls
The key in today's marketplace more than ever is to get people to contact you. Although this is not anything new this survey suggests that to do anything less than marketing with the purpose of branding your name is a waste of time.
Your success begins by taking a fresh look at what you are offering to your prospects. Why might someone need your what you have to offer? Who needs your product ? How can you differentiate yourself?
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