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WEBSITE ADVERTISING

Advertising Your Internet Business
By: Cheow Yu Yuan
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    2007-01-05

    Table of Contents:
  • Advertising Your Internet Business
  • Now I will...
  • Word of Mouth...

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    Advertising Your Internet Business


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    Every Internet Business will need traffic in order to survive.If people do not know the existence of your website, you cannot expect to sell any product/service to them. Therefore, you need to advertise your website using various methods in order to bring in more traffic.

    There are a few ways to advertise your Internet Business. I will talk about paid advertising first. On the Internet, you will remember seeing ads that are displayed on some websites. Those are banners ads. You can pay a company who offers advertising services and have your ads be placed on the Internet. The ads will advertise your product/service that you are offering. Once people click on the ads, they will be brought to your website. Or you can buy keywords to list ads, where each ad will cost from a few cents to a few dollars, e.g. is Google Adwords. Usually buying of keywords to list ads will bring targeted traffic to your site. For example, if someone searches a term "Golf" and you have bought the keyword ad from Google, your keyword ad may stand a chance to appear on the search results listing. For more information, check out www.google.com/ads/

    You can also advertise using traditional advertising channels such as placing your website URL on flyers, brochures, business cards, books, TV ads, etc.

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